Mṛjā Collective Champions Slow Fashion
BENGALURU, (ANI) – Mṛjā Collective, the luxury ethical fashion platform redefining the “Made in India” label, recently held its pop-up event Kṣitija – Daughter of the Earth in Bengaluru. The event was attended by prominent fashion icons Prasad Bidapa and Ragini Prajwal.
“Mṛjā Collective is more than just a fashion brand; it is a movement dedicated to championing slow fashion and sustainability,” the platform stated. The event aimed to showcase that luxury and sustainability can coexist, offering visitors a guilt-free shopping experience that supports artisans and highlights the stories behind each piece.
Prasad Bidapa praised the platform, saying, “The Mṛjā Collective is a superb platform for conscious young designers from around the world to showcase their beautiful work. It’s heartening to see the younger generation become aware that our heritage Indian textiles represent true luxury. Achala & Sravani have curated an outstanding exhibition of extremely collectible ensembles.”
Mṛjā Collective was founded by Achala and Sravani, two friends united by their passion for quality and sustainability. Achala, an engineer turned marketer, spent seven years in luxury marketing in Monaco, where she developed a deep appreciation for well-crafted, timeless pieces. Meanwhile, Sravani, a NIFT Mumbai graduate, gained extensive experience in supply chain management and operations, working closely with grassroots-level artisans in India.
Together, they champion slow fashion and elevate Indian craftsmanship. Their platform curates the finest handmade fashion brands from across India, offering a space where luxury, sustainability, and the stories of skilled artisans converge.
Kṣitija – Daughter of the Earth featured 13 eminent brands from nine states across India, each offering unique, eco-conscious pieces.
“Notice how the finest threads often come from unexpected places? During our journey, we discovered the magic of Indian craftsmanship was everywhere, just not getting its due credit,” said Achala, co-founder of Mṛjā Collective. “We knew our customers needed to experience our clothes in person to truly appreciate the quality and detail.”
