Amazon, Flipkart Begin Festive Season War As India Looks At Massive Sales

NEW DELHI, (IANS) – E-commerce giants Amazon, Flipkart, Myntra and others on Sunday began the festive season sales in India which is expected to reach Rs 90,000 crore worth online gross merchandise value in the festive month — up 18-20 per cent from last year’s festive month sales.

Driven by about 140 million shoppers, online sellers, especially small ones, expect at least a 15 per cent jump in festive sales year-on-year, with the median growth figure of 26 per cent sales increase expected, according to market intelligence firm Redseer Strategy Consultants.

Amazon India has created more than 100,000 seasonal job opportunities across its operations network for the festive season.

The opportunities include direct and indirect jobs in cities such as Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow, and Chennai, among others. Myntra’s Big Fashion Festival is now live with more than 23 lakh fashion, beauty, and lifestyle products from over 6,000 leading international, domestic and D2C brands.

During the event, customers will have access to unmissable offers on thousands of domestic and international brands.

Snapdeal has also launched the first sale of the festive season called the ‘Toofani Sale-Festive Dhamaka’, from October 8-15. Consumer electronics brand Samsung has rolled out mega deals on a wide range of its televisions for the much-awaited festive season.

In exclusive partnership with top online retailer Flipkart, Blaupunkt, a German electronics brand, has announced hefty discounts on the whole range of TVs during the Flipkart’s ‘Big Billion Days’.

SPPL aims to do an overall business worth Rs 500 crore this festive season. In the smartphone segment, all major players have announced exciting promotions. Around 42 per cent Indians plan to buy a premium smartphone (Rs 30,000 and above) this festive season, and 5G, latest processor and RAM are the top specifications while making the purchase, according to Counterpoint Research.

Samsung, Apple, and OnePlus are the most preferred brands this festive season.

Amazon has announced exciting offers on Echo, Fire TV, and Kindle devices during its ‘Great Indian Festival 2023.