Indian American Shuba Vedula Releases Single “Love Runs Out”

India-West Staff Reporter
LOS ANGELES, CA – Shuba Vedula has just released her first single of 2022, “Love Runs Out” and it is being greeted with enthusiasm by those in the know. Fans hope it will turn out to be like her runaway hit ‘Indian Summer’ which has been streamed nearly 3 million times on Spotify.
The young IndianAmerican singer and songwriterlikes fusing the likes of Bollywood into pop-rap. Her range of influences have stemmed from Eminem’s rapping, Ariana Grande’s catchy hooks, and Freddie Mercury’s invigorating vocals, she has said.
Growing up as a minority in the United States, Shuba has said she aims to write music for the underdogs who feel stuck inside society’s “norm”. She fights the constant struggle of self-acceptance; from liking her hair, to feeling like she fits within the expectations of even her own Indian culture. At her 6th grade graduation in theMidwest, Shuba wrote that she wanted to be a singer, hoping to be “as recognizable as a skyscraper in a big city one day.”
The new single is one more step toward that.