Melanin Matters: Brownkind’s US Debut Promises Skincare Tailored For Brown Skin

For years, skincare shelves have been filled with products catering to a narrow spectrum of skin tones, leaving those with melanin-rich skin struggling to find solutions that truly work. Enter Dr. Gauri Desai, a seasoned pathologist with nearly 25 years of experience, and her husband, Dr. Abhijit Desai, an expert in aesthetic dermatology. Together, this powerhouse couple is shaking up the skincare world with Brownkind, a brand designed specifically for people with brown skin.

Brownkind: A Brand with a Mission

Brownkind isn’t just another beauty brand—it’s a movement. The Desais created Brownkind after years of seeing patients frustrated with skincare products that didn’t address their unique concerns. “Melanin-rich skin behaves differently,” says Gauri. “It’s more prone to uneven pigmentation, dryness, and irritation that can be masked by darker tones. We wanted to change the game.”

The name itself is a statement: “BROWN” represents the diverse range of melanin-rich skin tones, while “KIND” highlights the gentle, nourishing care the brand promises. With a mission rooted in inclusivity and education, Brownkind is all about celebrating brown skin—not fixing it.

Why the U.S.?

The decision to launch in the United States was intentional. “The U.S. is a melting pot of cultures, and yet, skincare for brown skin has been largely overlooked,” says Abhijit. “We saw a major gap in the market and a chance to serve an audience that has long been underrepresented.”

From hyperpigmentation concerns to the need for sun protection that doesn’t leave a white cast, Brownkind is taking a science-backed approach to skincare, ensuring that melanin-rich skin gets the attention it deserves.

Science Meets Tradition

At the heart of Brownkind’s formulations is its signature Even Tone Defender™ blend—a potent mix of plant-based antioxidants like Indian gooseberry, rainbow algae, and cacao. This powerhouse trio helps even out skin tone, fight oxidative stress, and enhance natural radiance.

“Our approach is backed by clinical research,” Gauri explains. “In our studies, 85% of participants saw visible improvements in their skin tone after just six weeks.”

More Than Just Products

But Brownkind isn’t stopping at skincare products. The brand is on a mission to educate people about melanin-rich skin through blogs, social media, and upcoming podcasts. “It’s not just about selling products—it’s about empowering people to understand their skin,” says Abhijit.

Ethical, Effective, and Expanding

All Brownkind products are manufactured in Singapore, adhering to the highest Good Manufacturing Practice (GMP) and International Organization for Standardization (ISO) standards. The brand is also cruelty-free, ensuring that its commitment to ethical production matches its dedication to quality.

And this is just the beginning. Brownkind is set to expand its product line with lip balms, moisturizers, and sunscreens tailored for melanin-rich skin. The brand also has global ambitions. “Once we establish ourselves in the U.S., we plan to bring Brownkind to other markets where people with brown skin need better skincare solutions,” Gauri shares.

The Future is Brown

With a mission to revolutionize skincare for melanin-rich complexions, Brownkind is making a statement and the future of skincare is looking brighter (and browner) than ever.