Vivek Ramaswamy’s Firm Set To Become Bitcoin Treasury Asset Manager

India-West News Desk

CINCINNATI, OH – Asset Entities Inc. has cleared the way for a groundbreaking merger with Strive, the asset management firm founded by entrepreneur and former U.S. presidential candidate Vivek Ramaswamy.

The approval, announced September 10, positions the newly formed Strive, Inc. to become the first publicly traded asset management company structured as a Bitcoin treasury firm.

Under the merger plan, Strive intends to raise $750 million through a private placement at closing, with another $750 million potentially unlocked through warrant exercises. The combined $1.5 billion capital infusion will be dedicated entirely to Bitcoin purchases, signaling one of the most ambitious corporate bets on the cryptocurrency to date.

If executed in full, the move could catapult Strive into the upper ranks of publicly listed Bitcoin treasuries, placing it alongside companies that have aggressively embraced Bitcoin as a reserve asset.

For Ramaswamy, who is running for the office of Governor in Ohio, the merger represents both a financial and ideological play. A vocal critic of traditional ESG investing, he has positioned Strive as a challenger brand in the asset management space, one now firmly anchored to Bitcoin’s long-term potential.

“With this structure, Strive will not only manage assets but hold Bitcoin directly as part of its corporate treasury, creating a new model for public asset managers,” the company noted in its announcement.

If Strive successfully raises and deploys the targeted $1.5 billion, it could quickly reshape the landscape of corporate Bitcoin holdings.