Blending Music & Media, Sweta Subramanian Finds Her Voice Again In NY

India-West Staff Reporter

NEW YORK, NY – From the moment Sweta Subramanian first held a microphone at the age of three, the stage became her second home. Over the years, it has shaped her not just as a singer but as a listener, storyteller, and connector — teaching her the unspoken dialogue between artist and audience.

Sweta’s roots are firmly anchored in Carnatic classical music, where she trained under Vidhwan Sri Guruvayoor Radhakrishnan and R.S. Krishnan. She later expanded her repertoire under the guidance of celebrated Kannada playback singer Badariprasad, finding balance between tradition and the demands of contemporary performance.

Her versatility soon took her from intimate concerts to some of India’s most high-profile stages. As the frontwoman for Bryden & Parth Productions, one of India’s premier live collectives, she sang for audiences that included business magnates like the Ambani family. At the same time, she nurtured her independent voice, leading her own Bollywood band for four years. Her playback debut with national award-winning composer Mickey J Meyer produced a track that soared across platforms, amassing millions of streams and views.

But when the pandemic shuttered stages worldwide, Sweta faced a turning point. Watching the industry’s vulnerabilities laid bare, she realized that connecting with audiences was not only an art but also a science. That conviction brought her to New York, where she pursued a master’s degree in Media Management. Today, she works as an Analytics Specialist at Havas Media Group, translating the same instincts that once guided her performances into data-driven insights on audience engagement.

Still, music never left her. And now, after three years away from live performance, she is stepping back into the spotlight with renewed purpose. On September 27 Sweta will perform a short set at Brooklyn Baithak — her first live concert in the U.S. “This is a quiet yet immensely meaningful homecoming,” she says, “an opportunity to honor forgotten Bollywood compositions that deserve far more love than they received in their time.”

For Sweta Subramanian, the journey has come full circle: from a child with a microphone in hand to an artist and professional shaping connections in multiple forms. And this weekend, that circle lands in Brooklyn.