Glamor And Coffee: Starbucks, Manish Malhotra Team Up
NEW DELHI, (IANS) – Starbucks India and Manish Malhotra have introduced a one-of-a-kind collaboration.
The limited-edition lifestyle drinkware collection launched at all 390 Starbucks stores nationwide on January 18.
Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles that make accessible the realms of international style, glamour, and fashion for its consumers, the collaboration with Manish Malhotra will offer an unparalleled experience for coffee, art, design, and fashion enthusiasts alike.
The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment-friendly reusable cups. The design inspiration takes from exquisite Kashmiri motifs, a testament to centuries-old craftsmanship, that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breath-taking natural surroundings.
The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.
In color palates that range from charcoal black, regal golds, pristine whites, and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.
Malhotra said, “Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brand’s identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent color in my designs stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”
Each piece of merchandise is also accompanied by a personalized note by Malhotra. The brands have also launched an exclusive limited-edition collectible which comprises a set of stoneware ceramic mug and stainless-steel tumbler and a personalized note by Malhotra that is accessible only to Starbucks Rewards members.
