In NY, Prince William Names Boomitra An Earthshot Prize Finalist

Prince William in NY with Michael Bloomberg and the Kennedy family. Inset: Aadith Moorthy, founder of Boomitra

India-West Staff Reporter

NEW YORK, NY – Prince William unveiled Boomitra as a finalist for the third annual Earthshot Prize at the Earthshot Prize Innovation Summit. This prestigious award searches for extraordinary solutions to the world’s greatest environmental challenges. Following a rigorous 10-month selection process led by an expert advisory panel, Boomitra was chosen as one of three finalists in the “Fix Our Climate” category from a pool of more than 1,100 nominees.

Operating an international soil carbon marketplace, Boomitra, which means “friend of the earth” in Sanskrit, rewards farmers and ranchers for adopting regenerative land management practices. These practices capture and store carbon in the soil while enhancing soil health, agricultural yields, water quality, and biodiversity.

Boomitra is working with over 150,000 farmers and ranchers managing five million acres of land across Africa, South America, and Asia. Boomitra’s cutting-edge satellite and AI technology measures soil improvements, tracking the soil’s ability to store carbon over time. In exchange, companies and governments looking to offset their emissions can purchase third-party verified carbon credits from Boomitra’s marketplace. The majority of revenue generated from the sale of each credit goes directly to the farmer, rancher, or landowner – the key drivers of carbon removal. Boomitra works with landowners of all sizes to make carbon finance accessible, from 0.5-acre smallholder farms to large ranches.

Soil carbon offers a powerful solution to the climate crisis. Recarbonizing soils through improved land management practices is one of the most affordable ways to sequester carbon and has the potential to remove 10% of humanity’s annual emissions. Boomitra equips farmers and ranchers worldwide to store carbon in the soil while benefiting the climate, communities, and biodiversity.

“We cannot restore the earth without the support of farmers, who produce the food we eat and rely on the land for their income. Our technological solution empowers farmers with the data they need to improve soil and maximise their crop yields, while creating a valuable store for carbon. Our thanks to the Earthshot Prize for recognising our work as we continue to support thousands more farmers,” says Boomitra founder and CEO, Aadith Moorthy.

Founded by Prince William in 2020, The Earthshot Prize aims to discover and help scale the world’s most innovative climate and environmental solutions to protect and restore our planet. The Prize is centered around five ‘Earthshots,’: simple but aspirational goals to ensure our communities, oceans and ecosystems can thrive together in harmony for generations to come: 1) Protect & Restore Nature; 2) Clean Our Air; 3) Revive Our Oceans; 4) Build A Waste-free World and 5) Fix Our Climate.

The focus of the ‘Fix our Climate’ category is to build a carbon neutral economy that lets every culture, community and country thrive. The Earthshot Prize’s goal is to grow solutions that will repair our planet this decade. Boomitra is already working at scale with a mission of removing one gigaton of CO₂ from the atmosphere and storing it in soil by 2030.

The Earthshot Prize Council Members include Prince William, Queen Rania Al Abdullah, Cate Blanchett, Sir David Attenborough, Ernest Gibson, Hindou Oumarou Ibrahim, Indra Nooyi, Jack Ma, Luisa Neubauer, Naoko Yamazaki, Dr. Ngozi Okonjo-Iweala, and Yao Ming.

The Earthshot Prize awards ceremony will take place on November 7 in Singapore.