NBA Launches Extensive Range of NBA Merchandise in India

MUMBAI, (IANS) – The National Basketball Association (NBA) and Reliance Retail Ltd., India’s largest retailer with more than 15,800 stores nationwide, on October 12 announced a multiyear collaboration to launch an extensive range of NBA merchandise in India.

The collaboration builds on the NBA’s longstanding relationship with Reliance, which includes the Reliance Foundation Jr. NBA program, multiyear broadcast, and streaming agreements with Viacom18 and Jio, and collaboration with Lakme Fashion Week that offered fashion designers from across India the opportunity to create exclusive NBA capsule collections.

NBA Senior Vice President of International Licensing and Business Development Rob Millman said, “As the NBA’s popularity in India continues to grow, making products more broadly available reflects our commitment to providing fans in India with a more wide-ranging NBA experience.”

“The NBA is one of the most followed sports leagues globally, and Reliance Retail is excited to offer an extensive range of merchandise to NBA fans in India,” said Reliance Retail Ltd President & CEO Akhilesh Prasad.