Goldie Bhel To Adapt Show ‘Buy It Now’ For India

LOS ANGELES, CA (ANI) – ‘Buy it Now’, the entrepreneur format reality show, will get an Indian adaptation.

As per Deadline, Mumbai-based Rose Audio Visuals has struck a deal with formats rights holder All3Media International to make an Indian version of the show, which was initially for Channel 4 in the UK and was then adapted for Prime Video in the U.S. earlier this year. No streamer or network is attached at this point.

Sabrina Duguet, EVP APAC at All3Media International, said the new U.S. edition of the show, hosted by JB Smoove, “has reinvigorated interest in this positive and dynamic series and we are confident that Indian platforms and audiences will embrace its energy.”

The format sees inventors, creators and entrepreneurs pitch their products in front of a large audience and a trio of professional buyers. The Indian version will preserve “the core elements that have made the series a success internationally,” according to Rose Audio Visuals, namely “high-energy pitches, intense pressure and the thrilling possibility of turning local inventions into national sensations.”

The makers’ plan is to “spotlight local ingenuity and creativity and give contestants ‘Made in India’ products into household names in 90 seconds.”

Rose Audio Visuals was founded in 2003 by Goldie Behl. It has produced 18 scripted series, 12 unscripted series, 12 streaming series and five features to date.