Hilton Taps Deepika Padukone For Global Campaign Launch

India-West Staff Reporter

McLEAN, VA – Hilton has launched the latest phase of its global brand campaign “It Matters Where You Stay,” featuring India’s highest-paid actress, Deepika Padukone, as the face of its message. The campaign, which went live worldwide on May 13, spotlights how hospitality can power ambition and recharge success.

Filmed in Bengaluru, Padukone’s hometown, the campaign centers on Hilton’s signature theme “For the Stay.” It highlights how thoughtful service and intuitive hospitality play a vital role in preparing guests for success.

“It’s always the little things: the warm welcome, the personal touches, the attention to detail — that turn a Hilton stay into a memory,” said Padukone.

The ad showcases everyday yet impactful moments — from a quiet coffee before a busy day to a calming space that feels both familiar and inspiring. It aims to resonate with a new generation of Indian travelers balancing ambition with the need to recharge.

“This campaign is designed around the spirit of modern Indian travelers who define success on their own terms,” said Mark Weinstein, chief marketing officer at Hilton. “Deepika brings her own, authentic stay story to life in a way that’s both powerful and deeply human.”

Hilton plans a major expansion in India, with new hotels opening this year in Bengaluru, Hyderabad, Mumbai, Surat, and Jabalpur.