Lilly Singh’s HYPHEN8: A Power Move For South Asian Creators

Photo: Instagram

India-West News Desk

LOS ANGELES, CA – Lilly Singh is back with another game-changer. The YouTube star-turned-entrepreneur has launched HYPHEN8, a media network built to help South Asian content creators thrive. This new platform is all about boosting earnings, landing brand deals, and getting creators the recognition they deserve.

Singh has teamed up with Skara Ventures, an investment firm supporting diverse entrepreneurs, to make it happen. Having started on YouTube in 2010 with little guidance and even fewer opportunities, she knows firsthand how tough it can be. Back then, South Asian creators struggled to get noticed by brands, and making money from content felt like a long shot. HYPHEN8 is here to change that, giving up-and-coming talent the support she never had.

Of course, Singh has already built an empire of her own. With 14 million YouTube subscribers, a production company (Unicorn Island), and a late-night talk show on NBC under her belt, she’s proven that South Asian voices belong in the mainstream. This year, she’s also adding “film star” to her resume with her first feature film, Doin’ It.

As digital trends evolve, Singh is shifting focus from viral fame to real connections. Her latest YouTube content is more personal and conversation-driven, featuring interviews with Indian celebrities and glimpses into her life. Authenticity is the name of the game, and Singh is all in.

HYPHEN8 is tapping into the growing South Asian digital market, making sure creators don’t just get seen but get paid.

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