Love Affair: Indians Order 2 Biryanis Every Second
NEW DELHI, (IANS) – Biryani continued to set new records in India with 2.28 biryani orders per second on Swiggy in 2022 while ravioli (a kind of pasta) and bibimbap were the most popular food choices, the online food delivery platform said on December 15.
Last year, more than 1 lakh new restaurants and cloud kitchens joined Swiggy across the country.
“Our hungriest customers came from Bengaluru with a single order worth Rs 75,378 during Diwali, followed by a customer in Pune who ordered burgers and fries for his entire team with a bill value of Rs 71,229,” said the food aggregator.
Customers placed their first orders in cities like Srinagar, Port Blair, Munnar, Aizawl, Jalna, Bhilwara and more.
Bengaluru emerged as the top city that saved the most with the ‘Swiggy One’ offering, as members in the city saved over Rs 100 crore, followed closely by those in Mumbai, Hyderabad, and Delhi. One ‘Swiggy One’ member from Delhi alone saved the highest of Rs 2.48 lakh, according to the company. ‘Swiggy One’ is a membership program that offers free deliveries, attractive prices, and other privileges.
“Over 35 lakh customers came forward to tip our partners this year to the tune of Rs 53 crore and 100 percent of these tips went to our delivery executives, said the platform.
Swiggy saw over 23 percent more searches for guilt-free food options this year. The most preferred time of the day when users opted for guilt-free dishes was during the afternoon.
Fine food lovers from Mumbaikars contributed to over 30 percent of all gourmet orders. A customer from Bengaluru alone placed a staggering 118 orders for gourmet dishes in just a week.
Founded in 2014, Swiggy currently connects consumers to over 200,000 restaurant partners in hundreds of cities.