Reliance Owned E-Tailer To Launch H&M On Platform

MUMBAI, (ANI) – India’s leading fashion e-tailer owned by Reliance, AJIO has announced the launch of H&M on its platform. This partnership aims to enhance H&M’s online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO.

While AJIO strengthens its international brands portfolio, H&M aims to expand its reach and online market share by leveraging AJIO’s digital platform and reach.

H&M is set to launch over 10,000 styles across womenswear, menswear, kids wear and home decor.

H&M’s highly anticipated A/W 2024 collection will also be featured on AJIO, showcasing a blend of seasonal transitions and exquisite design. This collection embraces the essence of autumn and winter with a palette of rich, sophisticated tones and detailing.