Sonali Mehta Tapped As Executive Director Of NPR Music

India-West News Desk

WASHINGTON, D.C. — NPR announced that music industry veteran Sonali Mehta will lead NPR Music as its new Executive Director, effective September 22. Based in New York, Mehta will be responsible for the overall strategy and growth of the platform, including its collaboration with NPR’s network of stations and its globally beloved Tiny Desk franchise.

Mehta brings extensive experience in artist partnerships, content strategy, and business development to her new role. Her career began at YouTube, where she worked with over 800 artists to support their music releases and audience growth, forging multi-million-dollar partnerships and launching new programs. She later joined Arista Records’ digital marketing team, executing more than 50 global campaigns to promote artist discovery. Most recently, she served as Chief of Staff at ADA, part of Warner Music Group.

Mehta expressed her excitement, noting her respect for NPR’s unique cultural position. “I’m thrilled to join the incomparable NPR Music team,” Mehta said. “NPR’s music properties, and the people behind them, serve as a masterclass in moving culture and breaking artists.” She added that she looks forward to supporting the growth of these “beloved, culture-defining franchises.”