Trump’s Beauty Pageant Legacy And Rise Of The ‘MAGA Look’

Photo (Wikipedia): Kristi Noem (Left), Kimberly Guilfoyle (Right)

India-West News Desk

WASHINGTON, DC – With the rise of the MAGA movement, a new cohort of Republican women has captured attention for their distinct and highly curated style, quickly labeled by US media as the “MAGA look.” These women, often affluent and politically connected, blend traditional values with a strikingly ambitious personal presentation.

The emphasis on appearance is also linked to Trump’s long history with beauty pageants,

AFP reports that while these conservatives emphasize family and religious principles, they are far from understated in appearance. Skirts and dresses dominate their wardrobes, hair is worn long, and makeup is carefully sculpted with techniques such as contouring to define features.

Cosmetic procedures, including fillers and surgical enhancements, are common, resulting in fuller lips, higher cheekbones, and refined noses.

Figures like Ivanka Trump and Lara Trump have become style icons for this group, setting a standard of elegance and meticulous grooming that extends to assistants and staff.

AFP notes that this aesthetic is highly managed, with routines encompassing daily workouts, regular salon visits, and beauty maintenance to uphold a polished image. High heels and perfectly styled hair are part of the ensemble, even during busy or physically demanding days.

The “MAGA face” has also been described as a political statement. AFP highlights that these beauty choices can communicate a broader social message, signaling adherence to specific gender norms and values. Public figures like Homeland Security Secretary Kristi Noem who has been in the news for her sculpted looks, exemplify this, blending traditional femininity with status and power.