Zee Launches 18 Indian Channels On YouTube

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India-West Staff Reporter

LOS ANGELES, CA – Asia TV USA Ltd. and YouTube TV have announced the successful integration of 18 Zee Entertainment channels into the American market. This collaboration addresses the growing demand for content catering to regional languages such as Telugu, Tamil, Kannada, and Marathi, reflecting the significant linguistic diversity within the South Asian demographic as evidenced by the 2020 US Census, a press release said.

The partnership not only ensures access to Zee TV, the flagship Hindi general entertainment channel, but also introduces 17 additional ZEE channels, including popular ones like Zee Cinema, Zee Bangla, and Zee Tamil. This expanded lineup promises a rich variety of content spanning multiple languages, offering a diverse range of entertainment options to viewers.

Ashok Namboodiri, Chief Business Officer for International Business at Zee Entertainment Enterprises Ltd., emphasized the partnership’s role in achieving growth objectives in the U.S., ensuring a diverse range of entertainment options for South Asian audiences subscribing to YouTube TV.