Bulgari Introduces Kada Bracelet In India
NEW DELHI, (IANS) – Bulgari, the jewelers known for their timeless designs, is paying tribute to the Kada, the traditional Indian bangle, with the ‘B. zero1 Kada Bracelet.’
This exclusive-to-India creation is crafted in yellow gold, and is an enchanting ode to India’s long-standing cultural affinity with precious metals and stones. It also represents the “modern India”: a confluence of deeply rooted traditions and contemporary, global perspectives.
Commenting on the occasion, Jean-Christophe Babin, Bulgari CEO, said, “With this important launch we wish to honor the Kada, recognizing its eternal meaning deeply rooted in Indian culture. The B. zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, yesterday and today.”
On being the face of the new product, Ayushmann Khurrana, said, “This India-exclusive piece beautifully bridges our rich heritage with the current spirit while also symbolizing strength and purity. The blend of tradition and innovation resonates with the progressive mindset defining today’s India.”
The B. zero1 Kada Bracelet is uniquely conceived to be more voluminous than the conventional B. zero1 design, giving men the possibility to combine it with watches or other bracelets or to wear it as a stand-alone statement piece.
Its versatility extends to pairing effortlessly with both casual and formal attire, as well as traditional ensembles, Bulgari said.