Matrimony.Com Launches App for LGBTQIA+ Community

BENGALURU (IANS) – The Indian matchmaking site Matrimony.com has launched a new app catering to the members of the LGBTQIA+ community, the company said on September 6.

“When it comes to serious matchmaking, the LGBTQIA+ community has been largely underserved and we wanted to provide a safe and trusted platform for them,” Chief Marketing Officer Arjun Bhatia said in a statement.

The app includes more than 45 gender identities, 122 orientation tags and 48 pronouns, and would require members to register with government-issued identity cards to ensure safety, the company said.

The company is looking at an addressable market of about 11 million to 13 million for the app, Rainbowluv, it said in a statement.

India lifted a colonial-era ban on gay sex in 2018, but same-sex marriage is not legal.

With the launch of Rainbowluv, Matrimony.com, which competes with Shaadi.com, will also take on apps such as Grindr and As You Are.