California Pistachios – From Garnish To Snack In Indian Kitchens
SACRAMENTO, CA (ANI) – As pistachios gain recognition as a global superfood, California’s pistachio industry is setting its sights on India’s rapidly expanding market. Sumit Saran, the India representative of American Pistachio Growers – a group representing over 865 growers primarily based in California – explains the shift: “India doesn’t grow pistachios, so they’ve traditionally imported from Iran or Persia. Now, California pistachios, known for their high quality and safety standards, are becoming the preferred choice.”
In India, pistachios have long been used as garnishes for dishes like biryani or sweets, but snacking on them is a new trend. People are now snacking on pistachios the way they do almonds or cashews, and that’s where the growth is coming from. California pistachios stand out because of their exceptional quality.
Part of the appeal is convenience—pistachios are easy to carry, don’t need refrigeration, and pack a protein punch. They’re the only nut with all nine essential amino acids, usually found in animal products, so they’re perfect for vegetarians or those on plant-based diets. A handful of pistachios gives you as much protein as an egg.
The APG, run by pistachio growers themselves, is focused on boosting global awareness of American pistachios. To strengthen their foothold in India, APG has roped in cricket star Jasprit Bumrah as their brand ambassador for the 2024-25 season.
A significant number of pistachio farmers in California and Arizona are of Indian origin. One second-generation Indian farmer manages 2,000 acres of pistachios.
With the 2028 Summer Olympics set to take place in Los Angeles—and cricket making a return to the games for the first time in over a century—California’s connection with India could only grow stronger, blending both agricultural and cultural ties, officials say.