First-Ever South Asian NY Fashion Week in September

India-West Staff Reporter

NEW YORK, NY – For the first time in New York Fashion Week history, an innovative initiative is being launched to highlight, recognize, and appreciate South Asian fashion designers through a stand-alone platform.

From September 8 to 14, at venues all over Manhattan, South Asian New York Fashion Week (SANYFW) will storm the city’s fashion scene with some of the most noteworthy names in international couture: Nomi Ansari, Falguni Shane Peacock, and Mayyur Girotra. 

Almost a decade in the making, SANYFW is the brainchild of fashion entrepreneur Shipra Sharma, who after partnering with Hetal Patel, made it her life’s mission to showcase and uplift South Asian fashion inspired by traditional and modern South Asian attire and culture.

“Lehenghas turned into co-ord sets. Sarees turned into gowns with drapes. Palazzo pants became wide legged pants. We want to reclaim that narrative and introduce the world to the origins of these silhouettes and designs. At SANYFW, we intend to highlight and share the history of our fashion and culture, while celebrating the fashion pioneers who have been trailblazers for our community universally,” said Sharma said in a statement.

Established designers expected to be there include include Rivesse (Ishan Sanghvi), Margi Official (Margi Sutaria), and jewelry by ReeMat Designs (Reena Mathur) and Avigna (Deepti Mandhava). 

The emerging designers who will be showcasing their collections during SANYFW are What is Moire? (Sezan Khan), Bedi NYC (Alice Narang), RKJ Designs (Renee), Aariah by Sabbineni (Harika & Anusha Sabbineni), Ayla Noor New York, Tai by Studio 9696 (Tupili Andrapathy Sandeep), Recover Season Co. (Reshma Zaman), and Pali (Vinod Muralidhar).