Travel To Ayodhya: Indian Americans Lead In Online Search
NEW DELHI, (ANI) – Ayodhya is gaining wide attraction globally, as travel booking platforms are witnessing a remarkable increase in searches, with notable spikes recorded not only from India but also from international travelers, particularly from the US and Gulf countries.
A Make My Trip spokesperson highlighted that searches for Ayodhya from India increased by 1806 percent since the inauguration announcement
“We have recorded a 97 percent growth in searches for spiritual destinations on our platform in the last two years. On-platform searches for Ayodhya from India have increased by 1806 percent since the inauguration announcement. The peak search for Ayodhya was recorded on December 30, the day of the airport inauguration,” the spokesperson said.
The online travel booking platform informed that Ayodhya is being searched from across the globe, with the maximum search contribution coming from the US at 22.5 percent.
Daniel D’Souza, President and Country Head of Holidays, SOTC Travel, said, “Spiritual tourism has evolved as a concept and is significantly contributing to the overall revival of India’s tourism industry.”
With the recent announcement of the inauguration of the Ram temple in Ayodhya, the demand trends indicate increased interest for the destination from customers across segments, with an uptick of 150 percent vs pre-pandemic tourism.
“The spiritual tourism segment witnessed a growth of approximately 40 per cent in 2023 vs. 2022. Destinations that led customer preferences in 2023 were Ujjain and Kashi,” D’Souza added.