Starbucks In India, Goes Full On Indian!

NEW DELHI, (IANS) – Delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes, have been introduced at TATA Starbucks in India.

The beverage giant has introduced several new options for consumers at its more than 341 Starbucks locations in India including an intriguing lineup of new beverages with local inspiration, a completely updated food menu, and a new small cup size called “Picco”.

Customers seeking delicious food alongside their favorite beverages will also be able to enjoy a new food selection featuring bite-sized snacks, and shareable food such as Hazelnut Triangle, Chicken Puffin, and Chocolate Eclair. The new food menu also offers a range of freshly assembled sandwiches that are inspired by local tastes and regional favorites such as the Tandoori Chicken Panini Sandwich, Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich, and more.

Following a successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July of last year, which received favorable feedback from customers, TATA Starbucks has now expanded the new offers nationally.

The announcement also serves as the official start of the brand’s new #ItStartsWithYourName campaign across the country. The advertising campaign honors the welcoming, friendly, and personalized atmosphere that everyone experiences when they enter a Starbucks location. It honors the bond of love that unites Indian families.