First Made-in-India Bicycle Launched In Walmart
India-West News Desk
WASHINGTON, DC – Walmart on December 19 announced that the first made-in-India bicycles will be available at selected stores in the US market just ahead of the Christmas holidays.
The initiative is part of Walmart’s commitment to triple exports to $10 billion annually by 2027.
Hero Ecotech, one of India’s bicycle manufacturers has designed a “cruiser-style” bicycle for Walmart carrying the Concord brand available in both adult-sized men’s and women’s versions adding to the company’s growing bicycle offerings.
The cruisers sold in Walmart US stores are built with more than 90% of raw materials sourced from India.
Andrea Albright, Executive Vice President, Sourcing, Walmart said, “India is well-positioned to support increased demand for products by Walmart customers, and we are excited about our partnership with Hero Ecotech. This collaboration furthers our work to strengthen resiliency in our global supply while contributing to economic growth worldwide.”
India’s ambassador to the United States, Taranjit Singh Sandhu, shared a photo of a blue-colored bicycle and wrote, “Make in India, Make for the World! Delighted to witness the launch of Walmart first made in bicycles, manufactured by #HeroCycles.