Starbucks India To Open 1,000 Stores By 2028
India-West Staff Reporter
MUMBAI – Tata Starbucks on January 9, said its goal was to operate 1,000 stores in India by 2028, which would translate to one new store opening every three days. The strategy focuses on skilling local partners for jobs, opening new stores that serve customers with an elevated experience, and promoting Indian-origin coffee to Starbucks customers around the world, the company said.
Through a 50:50 joint venture between Starbucks Coffee Company and Tata Consumer Products Limited that launched in 2012, Tata Starbucks now operates in over 390 stores across 54 Indian cities, with approximately 4,300 employees.
To achieve its target of 1,000 stores by 2028 the company will double its workforce to approximately 8,600 partners as it plans to enter Tier 2 and 3 Indian cities, expand drive-thrus, airports and its 24-hour store footprint to serve customers where they are, the company informed.
During his visit to India in the first week of January, Laxman Narasimhan, chief executive officer, of Starbucks said, “Over the past 11 years, the Indian market has grown to become one of Starbucks’ fastest-growing markets in the world. With a growing middle class, we are proud to help cultivate the evolving coffee culture while honoring its rich heritage. With our trusted business partner, Tata, and our green apron partners, we are well-positioned to capture the limitless opportunities as we open one store every three days in India and further our aspiration to become truly global.”