77% of People Surveyed In India Have Made Purchases Watching Reels

NEW DELHI, (IANS) – Meta on May 9 announced the launch of #MadeonReels, a program designed to take the power of Reels Ads to brands across verticals in the country.

The program is aimed at enabling brands to supercharge business results through entertaining storytelling on Reels, and by leveraging the power of the thriving creator ecosystem in India.

At the start of the year, Meta in India decided to work with leading brands across categories to determine the impact Reels Ads could have on their marketing objectives.

Campaign results from brands such as Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video and Tanishq showed that Reels Ads drove strong business outcomes across parameters such as ad-recall, message association, and conversions.

Based on the encouraging results, Meta is now launching #MadeOnReels for the wider ecosystem, inviting briefs from brands across verticals to be a part of this program.

Selected brands will receive creative support, program support, and the opportunity to work with three creators each on Reels campaigns around their specific marketing objectives.

Meta also announced the India findings of Global Consumer Short-Form Video Survey by Factworks commissioned by Meta. The findings showed that Reels can spark action and that after watching Reels, people are more likely to follow, message, or even buy from a brand. 82 percent of people surveyed in India said that they have followed a business after watching Reels, 74 percent said they have messaged a business after seeing their Reels, and 77 percent said they have purchased a product or service after watching Reels.