Amazon Prime Video to Be Exclusive Streaming Destination for Four Highly-Anticipated Big-Ticket Movies From Yash Raj Films
The poster for “Shamshera.” (Publicity photo)
By R.M. VIJAYAKAR/Special to India-West
MUMBAI — In a strengthening of a historically strong collaboration with the celebrated studio, Amazon Prime Video becomes the exclusive worldwide streaming destination for Yash Raj Films’ next four massive theatrical releases—“Bunty Aur Babli 2,” “Prithviraj,” “Jayeshbhai Jordaar” and “Shamshera.” YRF, as the company is known, is India’s biggest production house.
Doubling down on its commitment to offer seamless access to the best movies to viewers from the safety and convenience of their homes, Prime Video will stream these titles just four weeks after their theatrical release in more than 240 countries and territories worldwide.
The high-octane content slate includes films across genres—including the much-awaited heist comedy “Bunty Aur Babli 2” starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari Wagh; Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s mega-action entertainer “Shamshera,” the historical action spectacle “Prithviraj,” based on the life of fearless Prithviraj Chauhan starring Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood and Ranveer Singh’s big- ticket family entertainer with a powerful social message, “Jayeshbhai Jordaar.”
“At Prime Video, we are intently focused on bringing the biggest and the best entertainment to our customers and this partnership with Yash Raj Films is the perfect demonstration of that commitment,” said Gaurav Gandhi, country head, Prime Video India. “Over the last four years, we have been consistently bringing blockbuster movies to entertain audiences from the comfort of their homes and on a screen of their choice. The global digital premieres, four weeks after theatrical release, will not only delight our Prime Members, but will also help significantly increase the reach and viewing base for these highly anticipated films – in India and around the world. Yash Raj Films is known to deliver some of the finest cinematic experiences to audiences, and we are super thrilled to partner with them for these films.”
The deal further strengthens the long-standing and ever-growing relationship between Prime Video and Yash Raj Films, with the former already housing some of the YRF classics—including “Darr,” “Dilwale Dulhania Le Jayenge,” “Chandni,” “Dil To Pagal Hai” and many more. And recently, the worldwide digital premieres of titles such as “War” “Mardaani” and more have garnered much appreciation and love from the audiences.
Akshaye Widhani, senior vice president, Yash Raj Films, added: “In Prime Video, we have found a partner that not only shares our vision of offering engaging cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. We are excited to ink this exclusive streaming deal with Prime Video, which will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library.”