AZ’s First South Asian-Owned Film Company Launched
Anita Verma-Lallian seen here with Lilly Singh
India-West Staff Reporter
PHOENIX, AZ – Indian American Anita Verma-Lallian has announced the creation of Camelback Productions. A press release said it was Arizona’s first woman and South Asian-owned film production and entertainment company.
The announcement follows Arizona Governor Doug Ducey’s $125 million film tax credit for film and TV production that was introduced in July 2022, a press release said.
“There has been a major push to see minority groups represented in the media over the past few years,” said Verma-Lallian. “I want to see more South Asians represented; I want my children to see themselves when they watch TV. I want my daughter’s dream to become an actress to become a reality. Skin color shouldn’t be a barrier to that.”
The company celebrated with a private launch party and meet and greet on January 7, in Paradise Valley, AZ. Guests included actor and Comedian Lilly Singh, actor Nik Dodani, Family Karma’s Bali Chainani, and Anisha Ramakrishna, Paramount+ Executive P. Sean Gupta, and many others.
The event opened with remarks from Phoenix Mayor Kate Gallego. Investors and supporters were treated to a first look at what’s ahead for Camelback Productions.
Camelback Productions is Verma-Lallian’s first venture into the film industry and is named in honor of the iconic Camelback Mountain in the Valley
