Book On Agarbatti Maker Released

MYSURU, (ANI) – The royal scion of Mysuru, Yaduveer Krishnadatta Chamaraja Wadiyar has released a book and a special limited edition agarbathi “Darbari” in honor of N Ranga Rao, the founder of Cycle Pure Agarbathi.

The book titled “From Mysuru to the World” recounts the extraordinary life of the young, daring entrepreneur who chose Mysuru to set up his agarbatti business, right in the wake of Indian independence, and went on to create a global conglomerate, with maverick ingenuity.

The book is a narration by R Guru, the eldest son of N Ranga Rao.
“My father had an uncanny ability to see the extraordinary in the ordinary. He was a kind of alchemist, a master perfumer who could transform simple ingredients into fine fragrances. He was born with an acute sense of business acumen. Above all, he was a kind and loving man who valued family relations above all. I believe that his story will inspire young entrepreneurs for generations to come,” he said.
Grandson Arjun Ranga added, “During the 1953 Dasara, My grandfather’s perfume creations received the gold medal. Today, exactly 70 years later, we feel blessed that the king is releasing a book about him. You could say that it’s a royal tribute to his perfume-making legacy, that we continue to carry forward, three generations later. We are humbled and honored to take the finest of fragrances, from Mysuru to the world.”

The Mysuru-based NRRS was founded by N. Ranga Rao in 1948. A true visionary and philanthropist. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad. The group has diversified into various air care products of room fresheners and car fresheners, wellness home fragrance products and floral extracts.