Shadab Faridi Highlights Empowerment Of Artists In Digital Era
MUMBAI, (IANS) – Renowned playback singer Shadab Faridi, who recently celebrated his birthday on July 10, expressed his views on the transformative impact of the internet on the music industry. In an exclusive interview, the talented artist emphasized how the emergence of audio streaming platforms has empowered musicians, eliminating the arduous process of securing deals with traditional labels. Instead, artists now have the opportunity to release their songs directly on various streaming platforms.
Shadab Faridi is currently riding high on the success of his chart-topping song, ‘Tere Vaaste,’ from the much-anticipated film ‘Zara Hatke Zara Bachke,’ starring Vicky Kaushal and Sara Ali Khan. Delving into the subject, Faridi explained, “The music industry has undergone tremendous changes with the advent of independent platforms and over-the-top services that cater to emerging talents. Social media and digital platforms have opened up new avenues for aspiring artists.”
He further added, “Talent alone is not enough; it is essential to gain recognition and become viral. Independent artists are now receiving greater recognition and achieving success through these platforms. I’m thrilled to witness the rise of independent artists and non-film music, which have gained immense popularity and turned into brands through platforms like YouTube and Instagram. Our song ‘Tere Vaaste’ reached a global audience through social media platforms and viral reels. Although I predominantly work in movies, I plan to release more non-film songs in the future. The support, love, and stage that the audience provides play a crucial role in bringing the magic of singles to life.”
Expressing his excitement about the phenomenal success of ‘Tere Vaaste,’ Faridi stated, “I’m deeply grateful to all the Hindustani brothers and sisters for showering their love on ‘Tere Vaaste.’ They have transformed it into an anthem. The credit goes to the legendary lyricist Amitabh Bhattacharya, who penned the beautiful lyrics, ‘Tere Vaaste falak se main Chand launga, sola satra sitare sang bandh launga.’ Additionally, credit also goes to composers Sachin Jigar and the singers – Altamash Faridi, Varun Jain, and myself (Shadab Faridi) – who lent their voices to this mesmerizing song.”
Faridi’s career boasts several notable songs, including ‘Tur Kalleyan’ from ‘Laal Singh Chaddha,’ ‘Deewani Mastani,’ ‘Aayat,’ and ‘Aaj Ibaadat’ from ‘Bajirao Mastani,’ ‘Sultan Title Track,’ ‘Dil Mera Muft Ka’ from ‘Agent Vinod,’ as well as ‘Fevicol Se’ and ‘Dagabaaz Re’ from ‘Dabangg 2.’
When asked about the significance of non-film songs and singles, Faridi shared his insights, stating, “Independent music has been an integral part of pop culture for decades. In my opinion, independent artists should continue to grow and scale new heights. As someone associated with the Bollywood industry, I understand that not everyone gets an opportunity to be part of Bollywood music. Throughout history, popular singers have consistently dominated the music charts, as has been the case for the past 50 years. Singers like the legendary Rafi Sahab, Kishore Dada, and the iconic Mukesh Ji have always topped the charts. Even in the 90s, the most successful singers were among the top 5-10.”
Shadab Faridi’s perspective sheds light on the evolving landscape of the music industry, with artists leveraging digital platforms to showcase their talent, gain recognition, and reach a wider audience. As technology continues to reshape the music world, it is evident that independent artists are finding new avenues to shine, ultimately enriching the vibrant tapestry of music across genres.