After Amazon, Disney Announces 100 Original Shows For India Market
NEW DELHI, (IANS) – As content streaming heats up in India, The Walt Disney Company has revealed that it is working on 100 original shows in local content for the country where its Disney+Hotstar OTT platform is currently the leader.
The company, which added 7.9 million new subscribers to Disney+ in the March quarter taking the total to 137.9 million, said it has about 500 shows in the pipeline for local content outside of the US.
“When you look at that 500, I’ll give you some broad breakdowns. In the Asia-Pacific region, including Southeast Asia, of that 500, 140 is in that region. In EMEA, it’s 150. In India, it’s 100. And in Latin America, it’s 200,” said Christine McCarthy, Senior Executive Vice President.
Disney’s video streaming service Disney+Hotstar added 2.6 million paid subscribers for the quarter ended January 1, taking its total base to 45.9 million users.
The announcement of 100 new original shows for the Indian market came after Amazon Prime Video said last month that it will launch 40 new titles in Hindi, Tamil, and Telugu across original shows, movies, and co-productions in the next two years.