Dabur Charged For Misleading Labels On Food Products

NEW DELHI-The Food Safety and Standards Authority of India (FSSAI) has issued a prohibition order against FMCG major Dabur India Limited, directing the company to immediately stop selling certain food products carrying what the regulator described as misleading claims.

FSSAI directed Dabur to cease the sale of products bearing claims such as “100 per cent Natural”, “100 per cent Pure”, “100 per cent Purity Guaranteed”, “100 per cent Organic” and “100 per cent Tender Coconut Water”.

According to the food regulator, these claims were ambiguous, unverifiable and likely to mislead consumers, in violation of the Food Safety and Standards (Advertising and Claims) Regulations, 2018.

FSSAI also said Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey displayed the Jaivik Bharat logo without valid FSSAI organic endorsement, allegedly violating the Food Safety and Standards (Organic Foods) Regulations, 2017.

In addition, Dabur Hommade Coconut Milk was marketed with the claim “100 per cent Purity”, which is not permitted for compound food products, the regulator said.

FSSAI further stated that despite an earlier notice directing the company to discontinue the misleading “100 per cent” claims, satisfactory corrective action was not taken.

The regulator has also directed Dabur to submit an Action Taken Report (ATR) within 15 days after halting the sale of the identified products. (IANS)