Made in India Perfume Launched in New York

Perfume maker Swapnil Pathak Sharma of Zighrana (C), chef Vikas Khanna and others seen with consul general Randhir Jaiswal and India’s ambassador the United Nations, T.S. Tirumurti. (photo Twitter)

NEW YORK, NY (ANI) – A Made in India perfume from Uttar Pradesh’s Kannauj was launched here as part of the ‘Azadi Ka Amrit Mahotsav’ program on Valentine’s Day.

Perfume maker Zighrana said it was delighted to work with a cultural icon and the intrepid entrepreneur Vikas Khanna for their first perfume. Swapnil Pathak Sharma, chief executive officer of Zighrana, said, “It is an honor to launch the product here in New York. Coming from a small town, it is a dream come true. Presenting my city on such a global platform is a pleasure.”

The perfume ‘Vikas Khanna by Zighrana’ was unveiled by India’s NY consul general Randhir Jaiswal. “This is possibly the first time that you have an Indian perfume from Kannauj, that too, at a time when we are celebrating India’s 75 years of Independence,” said Jaiswal. Also present at the event was India’s ambassador the United Nations, T.S. Tirumurti.

The new perfume is a blend of spices like cloves, cardamom, nutmeg, sandalwood, jasmine and rose which have come to define the unique smells of India for more than a millennia, the company said in a release.

It added, “Hailing from Kannauj, the perfume capital of India, situated close to the cradle of our civilization, the holy and pure mother river Ganga, this new product is our humble attempt to capture the essence of Incredible India.”

The perfume maker said they have used precious ingredients like pure rose oil which is both resource and labor intensive to generate and it takes nearly 100 kilograms of flowers to make as little as 20 grams of rose oil.

The company has plans to release more distinct fragrances representing India’s history and culture. The brand also wants to bring their traditional attars to the US market and explore opportunities in the scented candles market.