Malvika Weaves Heritage Into Electro-Pop Debut “Love Is A Game”

India-West Staff Reporter

LOS ANGELES, CA – Known for her vibrant style and cultural influence in the fashion world, Malvika Sheth is preparing to enter a new creative chapter with the release of her debut single “Love Is a Game” on June 13. The South Asian-American artist and digital tastemaker—recognized by over 200,000 followers as @stylebymalvika—blends her background in classical Indian dance with a modern, genre-defying musical sensibility.

Drawing from her Bharata Natyam training, Sheth infuses the electro-pop track with classical instrumentation like tabla rhythms, veena flourishes, and sitar drones, crafting a lush, immersive listening experience. The song traces an emotional arc—from a moody, ambient opening to a euphoric synth-laced chorus and an energetic instrumental finale—mirroring the themes of romantic confusion, spiraling self-reflection, and understated strength.

While this may be her first official release as a musician, Sheth is no stranger to storytelling through aesthetics. Her fashion-forward content—recognized by outlets including Vogue, Harper’s Bazaar, and Elle—blends elegance with intentionality, often inspired by her Indian heritage and her late grandmother, a jewelry designer whose legacy shaped Sheth’s creative eye.

With “Love Is a Game,” Sheth seeks to bridge her ancestral roots and contemporary influences, offering a sonic experience that’s as layered and expressive as her visual work. Her entrance into music marks not only a personal milestone but a wider movement toward more culturally diverse voices within the pop music sphere.