California Launches Campaign To Take On Alzheimer’s

India-West Staff Reporter

SACRAMENTO, CA – The California Department of Public Health (CDPH) has initiated the ‘Take on Alzheimer’s’ campaign, focusing on educating and raising awareness among all Californians about promoting healthy brains and distinguishing between aging and dementia. The campaign aims to enhance conversations with loved ones and healthcare providers.

“As the number of Californians living with Alzheimer’s Disease and Related Dementias (ADRDs) is projected to double in the next 20 years, this campaign empowers diverse communities to support brain health, understand the signs of aging versus dementia, and encourage vital conversations,” said CDPH Director Dr. Tomás J. Aragón.

The Take On Alzheimer’s campaign addresses the need for increased education and communication, as many Californians avoid seeking help for Alzheimer’s due to unawareness, fear, and stigma. The primary risk factor for Alzheimer’s is age, and California, being home to a significant elderly population, emphasizes the urgency of awareness, education, and preparation.

The campaign, aligned with California’s Master Plan for Aging, emphasizes the importance of integrating dementia expertise into programs and services supporting the diverse older adult population. Women are disproportionately affected by Alzheimer’s, underscoring the campaign’s focus on diverse outreach.

The Take on Alzheimer’s campaign intends to educate communities about brain health, signs of aging, and ADRD symptoms, fostering positive differences through early detection and diagnosis.

Governor Newsom and the state legislature have allocated funding for CDPH and the Alzheimer’s Disease Program, supporting initiatives like the California Healthy Brain Initiative and research grants.