Farhan Akhtar Signs With Crimson Media And The SB Initiative

Photo: @faroutakhtar

India-West News Desk

LOS ANGELES, CA – Bollywood multi-hyphenate Farhan Akhtar has signed with Crimson Media and The SB Initiative for global representation, according to Deadline. Akhtar, who co-founded Excel Entertainment, is best known for his work on the hit 2006 film ‘Don,’ starring Shah Rukh Khan, and its 2011 sequel ‘Don 2.’ The highly anticipated third installment, ‘Don 3: The Final Chapter,’ featuring Ranveer Singh, is currently in pre-production.

Excel Entertainment, Akhtar’s Mumbai-based production company, secured a multi-year series deal with Netflix in 2021, resulting in shows like ‘Eternally Confused and Eager for Love’ and ‘Dabba Cartel.’ The company’s popular Prime Video series ‘Mirzapur’ recently released its third season, becoming the platform’s most-watched original in India, with a fourth season already confirmed, Deadline reported.

In addition to his work behind the camera, Akhtar recently starred in the Prime Video boxing drama ‘Toofan’ and had a key cameo in Marvel’s ‘Ms. Marvel’ on Disney+.

Crimson Media and The SB Initiative have been expanding their roster of Indian talent, with actors Sayani Gupta and Rajshri Deshpande also signing on recently.