In A First, An Indian Coffee Brand To Set Shop In Europe

HYDERABAD (IANS) – Established in 2017 as a specialty coffee roaster here to foster coffee culture and bring coffee lovers together, Roastery Coffee House is now set to move into Finland.

The brand has become India’s first coffee house to ever expand to the European continent. The Finns are known for their highest per-capita coffee consumption globally. The expansion plans began with a 3-day coffee pop-up event in Helsinki last month.

The pop-up, which witnessed a robust footfall of around 300 people, unveiled India’s finest specialty coffee, “Monsoon Malabar,” as the crowd favorite. This overwhelming response highlighted the potential of introducing high-quality Indian coffee to the discerning Finnish market.

Unlike other coffee-producing countries, India does not farm coffee commercially and believes in being in one with nature without compromising the biodiversity of the forest.

Expressing his excitement on the milestone, Nishant Sinha, Founder of Roastery Coffee House commented, “This is more than just coffee; it’s about creating an experience, and a journey of flavors. What started as a small venture dream to make specialty coffee accessible in India, Roastery Coffee House is now set to make global waves by creating a name for an Indian brand in Europe. Our decision to expand to Finland stems from a shared passion for premium coffee between the two countries.”

As the rich, intense flavors of Indian Arabica coffee intermingle with the refined Finnish palate, patrons can also explore a curated selection of Indian artifacts and exquisite pashmina stoles from Kashmir on the brand’s official Finnish website.